The Truth About Quantity vs. Quality
Quantity vs. quality. Is one better than the other? How do you find the balance between writing in quantity and in quality? Read on to find out.
“What’s more important to you: Quantity or Quality?”
Your answer might be: it depends. It depends on what exactly we’re talking about, and in what context. For example, would you rather have fifty average tasting bananas, or one banana that tastes better than any other banana you’ve had before.
If you’re stranded on a deserted island, then it really doesn’t matter what the banana tastes like. The more, the better! In other situations, you just want one, but you want it to taste really good. For some of you, maybe you just don’t like bananas at all.
Okay, banana analogy aside, I wanted to get a little more specific here and see what people thought about Quantity vs. Quality in regards to blog posts.
What’s more important to you: Quantity or Quality of blog posts?
What Most Readers Will Say
I asked this question on my Facebook Page, and received over twenty comments all saying virtually the same thing:
Quality is more important.
And that totally makes sense. We only want to read things that are worth our time and are useful, moving, noteworthy, unique, relevant, and well thought out. This is especially true when it’s the kind of information that’s supposed to help us improve some aspect of our businesses or our lives.
Here are a few notable quotes from those who responded:
“Quality. I get tired of blogs filling up my reader with junk.”
“If the quality isn’t there I’m not going to spend time sifting through a whole bunch of content just to find the one or two pearls that may be hidden in there somewhere.”
“For me it’s always quality. I’m pretty busy so I’d rather a blog I read have fewer posts with great content. But what is the definition of ‘fewer posts?'”
Most people would much rather have one killer blog post a week from a blog, than five “just okay” blog posts
What About the Authors?
Although I totally agree that quality is more important than quantity, and I write with those intentions in mind, many authors know that quality is important, but will put quantity above it mainly for one particular reason:
Search engines have a mysterious way of affecting how many us of write blog posts, which can decrease the quality of an post.
The truth is, the more you write about a particular subject, the higher your website will rank in the search engines. Your Alexa ranking will drop too. And because high rankings = more traffic, sometimes quality takes a back seat to quantity.
Google tries its best to properly rank websites, using an algorithm that tries to take into account quality by including the quality of backlinks to a website (i.e., higher ranking sites that link to you are worth more), but I can easily see a blog with hundreds of mediocre posts about a subject totally rank higher than a blog with just four or five epic blog posts.
So How Do We Find a Balance?
If you are an author of a blog (which I know many of you are), what do you think? How do you determine the balance between quantity vs. quality?
If you’re not an author of a blog, what’s your take on quantity vs. quality?
This post was meant to be thought-provoking, so I’m looking forward to reading the discussion. There are no wrong answers.
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The Importance of Quality Over Quantity
Let's take a look at a few examples where quality over quantity has prevailed. In the auto industry, BMW's business model of selling well-crafted luxury cars in tiers has become a standard for companies wishing to emphasize product quality. BMW offers its flagship vehicles in three flavors - the compact 3 series, the mid-size 5-series and luxury 7-series - all aimed at different markets. In addition, it sells sporty Mini hatchbacks as well as the ultra-luxurious Rolls-Royce in order to appeal to the lower and higher ends of the pricing spectrum, respectively. BMW's clear separation of its tiers, all while retaining an aura of overall luxury, was the inspiration for Steve Jobs when he returned to Apple in the late 1990s. At Apple, Jobs mimicked BMW's tiered pricing system with his computer and iPod lines. BMW and Apple are shining examples that offering a quality product on multiple pricing levels can attract the maximize amount of customers at premium prices.A large part of product quality stems from product design. You need to have a product design team that can create attractive designs while keeping costs under control. Your aim should be to create the illusion of an expensive product which is actually cheap to manufacture. This does not mean to cut corners and decrease quality. Instead, you should decrease the amount of necessary components, streamline the design and eliminate redundancies. Johnathan Ive, the head designer at Apple, is a master of this concept. By simply replacing the cheap plastic exteriors of its computer products with sleek, airbrushed aluminum and minimizing the amount of visible screws, he set his products miles above the rest, and customers lined up to pay the "Apple premium" for his futuristic looking products - such as the iPad, iPhone and iMac. Customers will come back if your product feels good in their hands.
Quality over quantity - it's an age old lesson that too many of us choose to ignore. Although sacrificing the former for the latter may grant you a few short-term profits, you'll quickly run out of steam when customers fail to come back. Favoring quality over quantity will increase your company's reputation and increase product loyalty, which will keep your business sustainable in the long run.